With tons of luxury fashion brands already in the beauty market, H&M is mixing it up with their own huge and economical makeup line — H&M Beauty. It’s available online and in certain stores, but shopping at H&M is like a retail black hole… What did I come here looking for?? When did it get so dark outside?? The beauty Line is no different. There are hundreds of products to look through! luckily enough, I have an eyeshadow palette, blush, and lipstick to try out and share for you.

H&M Aubergine dream Eyeshadow palette ($9.99)
H&M cream Lipstick in Rambling rose ($9.99)
H&M pressed Powder blush in golden Peach ($9.99)

I’m mostly an online shopper, which is tough for makeup, so I’ll get straight to the nitty-gritty… Prepare your carts!

ADVERTISEMENT

I think the best product is a tie between the cream Lipstick and the pressed Powder Blush (both $9.99). The cream Lipstick in Rambling rose is gorgeoussssss. It has a sweet strawberry scent, a moisturizing texture, and a bright, opaque pink color. and it’s perfectly named.

The blush, golden Peach, is a classic coral with gold shift, and it looks like the famous NARS Orgasm blush but without glitters. The gold shift is very prominent, too, and it takes a few layers to build up. I’m not sure why, but the packaging on this one was the most disappointing… It’s a thin plastic, and I have trouble opening it without digging my fingernail in.

Finally, I am sad to say that I was not impressed with the Eyeshadow Palette, Aubergine Dream. While it’s also only $9.99, the formula is dry and stiff, and the powders blend away too easily.

ADVERTISEMENT

Cats & makeup Sweatshirt ??

$42

Shop Now

Oh, but the potential! The colors in this arrangement are to-die-for, and the bottom left eyeshadow has really unique crystal glitter that catches my eye every time. It swatched fairly well, but as you can see in my full-face wearing the collection, it’s hardly noticeable. 

People really seem to like the single Eyeshadows ($6.99 each), but I don’t think these eyeshadows are of the same quality.

Swatch time

Swatches of the H&M Aubergine dream Palette
Swatch of H&M Rambling rose Lipstick
Swatch of H&M golden Peach Blush

ADVERTISEMENT

Hope you enjoyed this quick look at H&M Beauty! Do you have anything from the line? I’d love to know what you think about it.

See you in the next,

Anna